Elections 2024

Closer Look at Fashion Sense of India’s Key Leaders in the Elections 2024

As India approaches the 2024 general elections, the sartorial choices of its political leaders are under the spotlight. Fashion plays a crucial role in shaping public perception, projecting an image of relatability, and showcasing cultural identity. From the iconic saffron attire of Prime Minister Narendra Modi, symbolizing his affiliation with the Bharatiya Janata Party (BJP) and its Hindutva ideology, to the more understated and traditional choices of other key figures, the fashion sense of these leaders offers a window into their political narratives and personal branding strategies. This exploration delves into the styles that define India’s political arena in an election year marked by intense competition and high stakes.

1. Narendra Modi – A Trendsetter 

Narendra Modi is the 15th Prime Minister of India. He is known for his politics and for his unique fashion sense. Let’s get into some of the iconic moments that showcase his style

His Signature Kurtas and Churidars


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 Modi’s half-sleeve kurtas and churidars have become iconic. The colors he chose go from vibrant lime green to canary yellow and bright blue. They show his can-do attitude and love of experimental fashion. These crisp formals are often paired with well-tailored jackets. This creates a balanced mix of tradition and modernity.

Fancy Pagdis and Stylish Hats


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Not limited to clothing, Modi’s fashion extends to headgear. His choice of pagdis (turbans) and hats adds a touch of elegance and cultural pride. These accessories enhance his overall appeal and make a lasting impression.

Narender Modi – The Influencer of Influencers 

Modi’s fashion choices reflect a blend of tradition and modernity. His vibrant colors symbolize optimism, while his minimalistic accessories convey authority.

Narendra Modi’s fashion journey transcends politics. His iconic style choices continue to inspire and set trends. They make him one of the most fashionable Prime Ministers India has ever seen. Remember, fashion isn’t just about clothes. It’s about showing your personality and leaving an impression!

2. Rahul Gandhi – The Relaxed Guy

Let’s look at the fashion sense of Rahul Gandhi. He is a top Indian politician and leader of the Indian National Congress party. Over the years, Rahul has made interesting fashion choices. They have added to his image and political messaging.

He Has Dedicated His Entire Life To Blue Jeans Pants

Rahul Gandhi has a signature style. He is a prominent leader from the Indian National Congress. He exudes a relaxed elegance. His wardrobe features crisp white kurtas, often paired with jeans or chinos. His casual yet sophisticated look resonates with the youth.

Rahul’s style emphasizes approachability. His open-collar kurtas and rolled-up sleeves make him seem relatable. They appeal to diverse demographics.

Rahul Gandhi’s fashion sense reflects his politics. It also shows his brand consistency and efforts to reach diverse audiences. His attire speaks volumes about his leadership style. It’s whether the white T-shirt or the black jacket.

3. Nirmala Sitharaman – The Power Dresser

Let’s explore Nirmala Sitharaman’s fashion sense. She is India’s Finance Minister. She’s known for her distinctive saree choices during budget sessions.

Her Budget-Friendly Sarees 

Nirmala Sitharaman is India’s first female Finance Minister. She dresses with power. She often opts for elegant sarees in rich fabrics, paired with statement blouses. Her choice of colors reflects authority and sophistication.

Sitharaman’s sarees are more than just attire. They symbolize her resilience and determination. Her no-nonsense approach is mirrored in her classic yet impactful wardrobe.

Nirmala Sitharaman’s saree choices go beyond fashion. They convey cultural pride, support for handloom weavers, and a commitment to tradition. Her signature style blends tradition with modern touches. This makes her a standout in Indian politics.

4. Amit Shah – The Quiet, Feared Strategist Behind Modi’s Rise

Fashion sense of Amit Shah, often referred to as India’s “second most powerful man” Fewer people discuss his style than Modi’s. But, it has its own unique traits.

The Kurta-pyjama “Mota Bhai”

Amit Shah, the Home Minister of India, embraces minimalism. His crisp white kurta-pyjama sets and simple waistcoats exude authority. His glasses add a touch of intellectual flair.

Shah’s understated elegance speaks volumes. His attire reflects discipline and focus, emphasizing substance over extravagance.

5. Arvind Kejriwal – The Common Muffler Man

Delhi’s Chief Minister Arvind Kejriwal is known for his distinctive fashion sense and political journey.

No One Can Beat His Style of Wearing a Muffler 

Arvind Kejriwal

Arvind Kejriwal, Delhi’s Chief Minister, has a signature simple style. His muffler (scarf) and casual shirts resonate with the common man.

Kejriwal’s attire reflects his grassroots connection. His unpretentious style communicates accessibility and relatability.

Amit Shah’s fashion sense mirrors his political persona: unpretentious, focused, and effective. His style choices may not grace magazine covers. But, they serve a purpose. They project strength, discipline, and commitment to his cause.

6. Mamata Banerjee – No Filter Women

Mamata Banerjee’s, a prominent political leader from West Bengal, India. Mamata Banerjee is known for her unique style. She has had a lasting impact in both politics and fashion. Here’s an in-depth look at her sartorial choices:

Mamata Banerjee often dons a simple white cotton sari with a mono-colored blue border. She pairs this signature outfit with her favorite hawai chappals. This combo creates a disarming yet relatable look. Blue and white suit her political persona. All government buildings in West Bengal are painted in these two shades. She likes small earrings, simple necklaces, and sometimes a thin bangle.

Banerjee occasionally wears kurtas, often paired with a shawl.

Banerjee’s hairstyle is simple—usually tied back in a bun or left loose. Mamata Banerjee’s fashion sense is simple and practical. It is strongly connected to her roots. Her choice of attire reflects her political ideology and commitment to public service.


In high-stakes Indian elections, fashion is a powerful tool for self-expression. These leaders use their clothing choices to convey messages beyond mere aesthetics. Modi’s kurtas are vibrant. Sitharaman’s sarees are elegant. Each outfit tells a story. It’s a story of leadership, ideology, and identity. As the nation watches, these politicians continue to make their mark, both in the political arena and on the fashion front.

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